DreamHack

a global phenomenon, uniting gamers and eSports enthusiasts from around the world. Our brand is more than just a logo; it's an experience, a community, and a celebration of gaming culture. This proposal is designed to outline how we can maintain a consistent and powerful brand presence across all channels and platforms.

branding solo

Project Overview

Experience the power of professional branding with our meticulously crafted guidelines for DreamHack Atlanta, the ultimate gaming convention hitting Atlanta. Tailored to amplify your presence, these guidelines ensure every detail—from logos to colors and typography—reflects the dynamic spirit of gaming culture while maintaining DreamHack's global identity. Elevate your event with consistency and impact. Dream big, stand out, and dominate Atlanta's gaming scene with DreamHack Atlanta Branding Guidelines. To view the full branding guidelines, click here. Alternatively, view the guidelines on Issuu here.

Establish a strong visual identity

Enhance event recognition

Support organizational cohesion

Unlock the Mystery:

DreamHack Edition! Embark on a thrilling adventure with the DreamHack Mystery Box! Dive into the world of surprises, where every unboxing is a journey of excitement and discovery. What's inside? It's a mystery until you unveil the treasures within!

For a touch of flair, don't miss our stylish wristbands, designed to complement any gaming ensemble. Whether you're a player, spectator, or industry insider, these wristbands are your ticket to immerse yourself in the electrifying atmosphere of DreamHack Atlanta. Embrace the excitement. Wear the experience. Dream big at DreamHack Atlanta!

Meet Angie, the luminous anglerfish who reigns as the beloved mascot of DreamHack. Born in the depths of the digital ocean, Angie is no ordinary anglerfish; her vibrant personality shines as brightly as her luminous lure. Residing at the heart of the gaming realm, she navigates the currents of code and creativity, guiding players through uncharted territories of virtual worlds. Each year, Angie makes a grand entrance, swimming through digital currents to welcome attendees to DreamHack, where her infectious energy transforms the event into a journey of exploration, collaboration, and shared dreams. More than just a mascot, Angie embodies the magical possibilities of gaming, inspiring all who encounter her to dive fearlessly into the boundless realms of imagination and innovation.

Crafted with meticulous attention to detail, these guidelines are tailored to elevate your presence at the foremost gaming convention in Atlanta. By adhering to our comprehensive framework, which encompasses everything from logos to color schemes and typography, you can ensure that every aspect of your branding resonates with the dynamic spirit of gaming culture while maintaining DreamHack's global identity. Stand out boldly, dream ambitiously, and make a lasting impact on Atlanta's gaming landscape with the support of our strategic branding guidelines. Let’s embark on this exciting journey together and create an unforgettable experience at DreamHack Atlanta.

Reflection

Preparing the branding guidelines for DreamHack Atlanta has been an enlightening journey that underscores the power of cohesive visual identity in the realm of gaming conventions. Crafting each element—from logos to typography—with meticulous care to reflect the vibrant essence of gaming culture while staying true to DreamHack's global identity has been both a challenge and a rewarding endeavor. The process has emphasized the importance of consistency and impact in branding, ensuring that every detail contributes to a unified and memorable experience for attendees. As we look forward to the event, I am confident that these guidelines will not only elevate our presence but also inspire participants to immerse themselves fully in the excitement and innovation of DreamHack Atlanta.

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DreamHack

Project Overview

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