Paya Monet Hard Cider

The Paya Monet Hard Cider project involved creating two distinct die lines: one for the product label and another for a carrying case. The label design embraces a gritty, rock and roll aesthetic with a dynamic mix of cranes, vines, and distressed textures that embody the brand’s bold, rebellious spirit. The carrying case die line maintains this edgy feel, designed to hold multiple bottles while reflecting the brand’s grunge-inspired identity. Together, the label and carrying case work harmoniously to create a striking, standout package that appeals to adventurous and unconventional consumers.